Email marketing has become one of the most useful ways to promote a business or brand name and people use different kinds of email marketing software tools to make this job easier and more productive. Some of these tools are completely free of cost, while others require a monthly subscription fee for the kind of features they offer. The most popular ones are definitely the freeware in this category, but paid applications are truly powerful and very useful.
So, let’s review the top 5 email marketing software programs so that you can get your hands on the one that best meets your needs.
This application provides a true user-friendly interface and a number of powerful features related to email marketing to allow even the novice users to make the best use of this tool. It has to be installed on your PC before using the features; however, complete support and training is available in case you don’t understand some of its functions. It includes almost all features that should be present in an email marketing software tool, such as auto-responders, bounce tracking, mailing list management, newsletter management, and WYSIWYG email editor for creating highly attractive and powerful email messages. With this tool, you don’t have to rely on any other software program, add-ons or plug-ins to get your email marketing campaign going.
This is one of the most sophisticated and very useful email marketing tools that are available for deployment on mobile devices and web browsers. If you don’t want to learn the intricacies of advanced email marketing strategies and would like a web-based easy-to-use solution for your marketing campaign, MailChimp is for you.
A 5-star product in the category of email marketing tools, Purecast is a complete web-based solution for all your marketing needs. Some of its best features include 24/7 support available, click-through tracking, CAN SPAM compliance, bounce tracking, and template management. Normally email marketing software programs do not include all the features but this one takes the lead when it comes to offering powerful features.
If you want to measure the performance of your content and email marketing campaign, this software tool is for you. It is a customer-centric digital marketing and automation software system providing almost all the features of an email marketing tool one needs to deploy. A free trial is available for those who want to test its functionality and usefulness. Support is also available online so that you can always get help when stuck.
Create a successful and effective email marketing campaign using this web-based online tool, get real-time stats and start analyzing your performance right away. You don’t have to be an expert of the field to use this software application. A free trial as well as online support and documentation is also available for novice and inexperienced users. It offers almost all email marketing features with the exception of bounce tracking and event triggered email. It has received an overall 5-star rating from its customers.